Neues Buch: ‘Designing Emotions in Online Travel’
admin @ Oktober 18, 2007 # No Comment Yet
Usability Experts Release New Book: ‘Designing Emotions in Online Travel’
Klingt doch interessant. Gibt es wirklich nur direkt. Bei Amazon nicht zu finden.
The new book “Designing Emotions in Online Travel” (ISBN: 9-0902-1413-5, Sotopia.com), by Soraia Cardoso and René Vaartjes, provides new insights on how to arouse positive emotions at travel websites by using specific graphic elements, colours and online functions to ultimately increase online bookings. The book is available for purchase direct from www.sotopia.com.
About the book
Not only deficiencies in web usability but highly in emotional persuasion ability are impacting the end user satisfaction and bottom line costs for both travel companies…